It's the cell phone, rather than the personal computer, that's the constant companion for today's hip and socially networked. Why wait till you get home to log onto the PC to tell your 20 closest personal friends about your date? People can use a network-friendly cell phone to relay stories, pictures, and videos instantaneously. "You can use [the mobile application] in this two- or three-minute gap while waiting for a train," says Kakul Srivastava, product manager for photo-sharing site Flickr, which is owned by Yahoo and allows for mobile picture posting. "People are out there, living their lives. They are not sitting in front of the computer."
It is estimated that there are about 3.3 billion mobile phone subscribers on the planet, in other words, about half the population on the planet owns at least 1 mobile phone. According to research, about 2.3% of the 3.3 billion mobile users, are already using mobile phone for social networking, such as chat services, multimedia sharing, personal updates and etc. The company forecast the penetration rate would mushroom to at least 12.5 % in five years. Mobile Social Networking revenues are expected to reach US$52 Billion by 2012.
The questions that most telco professionals are interested to know are:
• What are the long term strategy?
• How to enter the SNS space? Is it better to create your own SNS?
• How do you create a revenue stream from MSN?
• Would it be an incremental revenue stream?
• What are the best pricing strategies for MSN? Plans/ blocks?
• How do Telco companies utitlize the current mobile technologies to encourage users into Mobile Social Networking?
• What is the best business strategy between Telco & SNS? Long term? Short term?
• How will the cooperation move forward?
Trueventus will be organising an event on "Mobile Social Networking" in Novotel Singapore on 6 & 7 October, 2010 to address these issues.
Some of the crucial issues the conference will focus on:
• Building a competitive business case via Mobile Social Networking
• Finding the equilibrium point between business profitability and user’s affordability
• Developing dynamic mobile contents to create competitive edge
• Effective marketing campaign to increase user’s awareness
• Examining how the global brands are utilising social media in building their brand to create alternative revenue stream
For further information, email DillonY@trueventus.com
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